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Porsche and TAG Heuer enter into strategic partnership
Porsche and the Swiss luxury watch manufacturer TAG Heuer have joined forces in a strategic brand partnership. Within the framework of the holistic and long-term alliance, the premium manufacturers intend to jointly approach both sports competitions and the development of products. As a first step, the partners unveiled a new watch, the TAG Heuer Carrera Porsche Chronograph. “The strong friendship of our brand with TAG Heuer exists since decades and I am more than happy that we are n...
